![]() If you want an example of long-form content… you are reading one! Long-form content example 4. It can help to convert readers into customers (with things like content upgrades)Īlthough word count does seem to equal better rankings, there are other factors than just content length to consider.Content is more topically relevant (a Google ranking factor).The longer the content, the more social shares it gets.Longer content generally ranks better vs shorter content.There are four main reasons why you should: Having said that, it has been observed that longer content works best: Word count vs ranking position in Google (Image source: ) ![]() The ideal word count for your content is the one that best covers the topic fully. There is no right or wrong content length. These are questions that people are always going to be asking (just make sure that information is up to date). Just check out this common technical questions content: An example of evergreen content (common tech questions) by Kinsta If you want an example of evergreen content, this is something we actually do at Kinsta in our Knowledge Base. Help to educate new customers/clients/readers.Provide lasting (and compounding) value.In fact, it can bring in a steady stream of search traffic, leads, and social shares over time. Some content becomes outdated quickly, whereas evergreen content doesn’t date like news articles. It can include things like: Types of evergreen content (Image source: ) Write Evergreen ContentĮvergreen content is content that will continue to be relevant way after it’s been published. Just make sure you pick a content topic that isn’t going to be dead in a few months… 2. Edit your article ( we all make mistakes).Make sure the word count is long enough to fully answer the question.Follow SEO best practices for your article.Write an article that answers this question.Do some keyword research to find a popular question.Once you’ve got some questions, use this simple framework to approach writing useful content: I guarantee you’ll end up down a rabbit hole of potential questions to answer. Type in a question your audience may have and go from there. (There will be more on how to actually find these questions you should be answering in the keyword research section of this guide later on).īut one of the simplest ways to find questions to answer is to Google it. If you can answer questions with content on your website, Google will send traffic to your site. The point is: Google and alternative search engines exist to primarily give people answers to questions. From what is a meme, to where the best place to live is to why were cornflakes invented: Examples of questions people search on Google If you have a question, what’s the first thing you are likely to do? You Google it. It sounds obvious, but most SEO-focused content boils down to this:Īnswer a question that a lot of people are asking online, that isn’t being answered well. Write Useful Content (aka Create Content That Answers Questions) Inspired now? Here are some tips for driving traffic to your website traffic with content: Prefer to watch the video version? 1. Inside you’ll find 30+ resources on everything you need to know about content marketing like promotion, copywriting and design. Unsure of what exactly good content looks like? Then check out this awesome content marketing hub put together by Brian Dean of Backlinko: Content marketing hub by Backlinko As long as you create good & relevant content on your site, you’ll have a steady stream of visitors (hopefully) arriving at your site from Google.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |